A website where people can post honest reviews of their favorite beverages. There are way too many wines and breweries on the market for the consumer to filter. Walking into your local liquor or grocery store and being overwhelmed is par for the course. The concept is for users to post review as they try new beverages, thereby saving people from bad choices and alerting them when they find a great one. Beverages would be sorted by summary and users can sign up for alerts for all of the categories they're interested in. For example, a red-wine oenophile could choose to be alerted whenever a fellow wine lover submitted a highly rated review in the red wine category. Additional refinement could be added to follow certain reviewers. "Alert me whenever johndoe posts a new review"
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Local community
Maybe you could tie this into local wine and beer tasting groups on meetup.com - add the ability to create local community reviews.